The government in our country has tried to solve this problem that consumers should buy only local products to revive the nation's have to change our attitude in believing that imported things are superior to local goods.
When we made these goods up to the quality of these name brands, why can't we buy these goods under our own malaysian brands?
Even when times become better again, when we can afford to buy imported goods again, we do so not because these items are of better quality than our products but because their prices are more competitive or because these goods are not available should also develop a sense of patriotism towards our own products. Our president, dato' dr ling has observed that when he visited supermarkets in japan he saw that the shelves were almost 99% stocked with local products.
The campaign is focusing to increase public awareness of the products offered by the malaysia producers and can compete with international products standard.
By launching the buy malaysian products campaign it will create an awareness and patriotic spirit among the malaysian consumers toward the local products, as a result it will help the country to boost the domestic economy.
The buy malaysian product campaign also can be recognized as one of the added value activities that can penetrate the foreign market that accelerate the national economic growth.Example of malaysian product is khind which produces electrical goods such as home appliances, kitchen appliances, lightning applications, and electrical wiring appliances.
Most of the products sales international such afrika , middle east , hong kong , singapore and china.
It means that buy malaysian product campaign is not for the domestic trade but also to promote the malaysian products to global market. According to deputy minister of mdtcc, datuk rohani, malaysian consumers should have the positive perception to the malaysian products are comparable, price reasonable and better quality than those from overseas global products.
Problem and issue that incur to buy the malaysian products campaign is regarding the perception of the local consumers toward the malaysian products.
Most certainly in malaysian context, a buyer’s behavior is influenced by his or her perception toward the good and services.For example, how the consumers of malaysia perspective and what is the perception toward khind products are as good as the global brand such as tefal a leading of non -stick cookware maker worldwide cooking appliances.
Normally, the buyer perception of the products or services results of the interactions of two types of factors which is positive and negative perception.
First factor is the stimulus factors characteristics by the physical object such as size, color, weight and shape of the products and services.