essay of buying brand names



Essay of buying brand names

James woodson/photodisc/getty images related articles 1 the effect of a brand on consumer behavior 2 reasons why customers won't buy 3 the advantages & disadvantages of branding & identity 4 branded vs.

Unbranded advertising understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business.

Product resellers must decide what mix of brand name products and generic goods to provide.


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Recognized brand names typically have shown a consistency in product quality that has contributed to the evolution of the brand.

For this reason, people sometimes buy brands because they believe the brands will contribute to greater social acceptance.

Consumers often buy clothing brands that are either perceived as fashionable, trendy or high class, or that fit into a particular subculture or peer group. Some car buyers have a strong affinity for the ford brand, while others have a similar commitment to chevrolet. Developing a strong company brand or carrying desired product brands leads to more customer loyalty and long-term business benefits. Buying a lexus or other higher-priced car brand or armani suits can contribute to your image as a high-class, well-to-do or sophisticated n has crossed the ,000 mark for the first time.


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C bluefin tuna to get flexible catch quotas nikkei asian ebook: how crm helps small businesses insight: how does your business stack up compared to… is what is revolutionising marketing nces (2) forbes: why a brand mattersunity marketing: brand loyalty starts and ends with the consumer about the author neil kokemuller has been an active business, finance and education writer and content media website developer since 2007.

Photo credits james woodson/photodisc/getty images suggest an article correction more articles [consumer buying behavior] | the effect of brand awareness on consumer buying behavior [brand loyalty] | brand loyalty's influence on consumer behavior [brand identity] | the disadvantages of brand identity [marketing strategy] | the significance of branding as a marketing strategy on consumer behavior also viewed [brand name] | what is the difference between a brand name & a trade mark?

Throughout my research, i will be testing the hypothesis that college students buy more brand name clothes than generic name clothes.


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In colleges especially, there seems to be an emphasis on appearances, so many students have a tendency to steer clear of clothing with generic names.

From these results, i found that gender really has no effect on whether or not someone buys brand name clothes. The majority of both males and females, 90% and 80% respectively, responded that they do buy mostly brand name clothing over generic name clothing. Brand name clothing from stores such as american eagle, abercrombie & fitch, and aeropostal were on the top of their list but a few generic names, like 9.

Even though they buy more brand name clothes, only 1/2 of all males surveyed and 3/5 of all females surveyed felt that these brands were of better quality than those with generic….


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The advantages and disadvantages of using a global brand that “what the marketing people must do is ensure that cost savings (in whatever area), do not damage the brand.

While generic works for most over-the-counter medicines, prescription medicine is something that shouldn't be switched back and forth between generic and brand names, she said.

Absorption of prescription, as well as over-the-counter, medications could be different between different products, so sticking with brand or generic and not switching back and forth, especially with prescription medications, is important, she said. And the aura around the nokia brand is so much so that indians are simply mesmerized by was merely a glimpse into the astonishingly persuasive world of brands. We know them as very dear friends, the perfect complements, brands and ce could tell what class the character was in by the quality of their costume and also it gave important information on that individual’s role (elizabethan actors).

Brand name of a leading internet search engine, founded in created the first successful factory assembly line, so he had hundreds upon hundreds of workers creating the model t for cheap.


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Re-positioning: reposition lego without compromising or diluting the brand promise of quality, inspiring creative imagination and that only the best will do for its customers.

Extensibility: it needs to review product diversification example with an aim to become a lifestyle brand lego diversified into clothes, video games and watches.

Care needs to be taken not to dilute the brand equity while increasing product offerings.

Investigation on the importance of brand names to e the advantages and disadvantages of using a global brand mirror: brand names in today's society : brand name of a leading internet search engine, founded in about shrek and reversal of fairytale logy transfers: developing renewable energy sources jim wang/gobankingratespersonal finance, like life, is about trade-offs.

Some traded down from brand-name products to generics in search of more savings because that was more important than loss in general, brand-name products are better than generic products.

Brand-name items were priced the same, you would go with the brand name every single reality, they're not priced the same, so you ultimately have to decide whether quality is worth the extra cost or if you should opt for the savings generic products bring.


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