Sample business plan is intended to provide you with a template that can be used as a reference for when you’re hard at work on your plan.The company is a completely fictional organic denim and apparel company, however, we made sure the industry research was grounded in real world numbers as much as possible.
Let’s get started:I'll be denim is an organic denim clothing line headquartered in los angeles that currently focuses exclusively on locally producing a slim fit, straight fit, and regular fit line of jeans for men and women.
Founded by elena horowitz, a retail industry veteran with experiences at jcrew, the gap, and levi’s, and james foster, a serial entrepreneur, the duo is out to bring socially conscious fashion to the tly selling online and through partnerships with a handful of local boutiques in la, the company is projecting to sell upwards of 0,000 in year 1 and reaching 0,000 in 3 years.
Plans for expansion include setting up distribution and manufacturing relationships in new york, another fashion centric goldmine where the company aims to gain greater market an emphasis on environmentally responsible fashion, i’ll be denim will also be starting a jeans recycling program where consumers will be able to ship or drop off old pairs of jeans and have them used in the manufacturing process for new ry research has found that us consumers own on average 7 pairs of jeans and stick to one brand based one one important variable, fit.
Given that statistic the company’s designs center around providing the best fit, with a tagline of “denim so good, you’ll never take your clothes off”.
To further take advantage of this insight, i’ll be denim will be launching a custom tailor option where users will be able to request custom fit jeans through an online primary competition comes from three foreign brands namely kuyichi, hiut denim, and nudie jeans, all which have been committed to sustainable fashion since the onset and are huge advocates for the organic cotton movement.
The brand value proposition and differentiation will come from being an american brand with images of patriotism and ruggedness that shows both fashion forward thinking and a concern for the y means of marketing will be online through analytic-driven approaches like seo and paid search, in addition to capitalizing on social channels like instagram, facebook, twitter, and pinterest.Ll be denim is a denim clothing line based out of los angeles focused on bringing the highest quality organic denim wear to north america.
Founded by reputable designer elena horowitz and business partner james foster in october, 2012 with the duo having gone from a small basement operation in elena’s home to successfully launching their online store and scaling their both founders worked for several years in the retail and fashion industries respectively, one thing became increasingly clear to both of them, the industry is in the midst of a deep moral and ethical crisis.
Since sourcing, manufacturing, and selling out of elena’s basement to friends, family, and through local boutiques, the company has grown to have it’s own online store, relationships with suppliers of premium organic denim in turkey, and local manufacturers in la.Ll be denim is currently selling denim jeans online through its shopify ecommerce store shipping primarily within southern california with market penetration in new york, another in addition to sporadic orders north of the border to canada in toronto and montreal.
The company is laser-focused on growing its sales and operations as broken down in the two phases listed below:Increase online sales by 20 percent by end of year through influencer and social media marketing r with 3 additional local high-end fashion boutiques with shared values as distribution se online social presence on facebook, twitter, instagram, and pinterest by 30 out a “custom apparel” line of the business giving online consumers the ability to create their own denim jeans and e possibility of brick-and-mortar operations through testing pop-up stores in la strategic partnerships with local fashion boutiques in new york for distribution in the out local manufacturers in new york area for quality production with aim of opening operations for denim jackets as the next product line and increased delivery within te a jean recycling program whereby consumers will be able to deposit their denim and have them be reused in the creation of new horowitz is an award-winning fashion designer who graduated from the rhode island school of design and worked at top retail brands like j crew, the gap, and levi’s for the past 15 years.
Fed up with the lack of speed with which most retail brands were moving towards embracing eco-friendly means of production, she decided to quit her job and start i’ll be denim.She serves as chief design officer (cdo) and works with partner manufacturers to ensure quality of foster dropped out of the university of berkeley after finding success with his first online store selling fertilizer and garden equipment with his college roommate.
He serves as the chief executive officer (ceo) and oversees all supplier relationships, business logistics and strategic r report that focused exclusively on the denim consumption habits in the us found that an average us consumer owns 15 denim garments on average, 7 of which are pairs of jeans. Out of all apparel purchased denim makes up 17 percent which explains why it continues to be the highest selling clothing item in the r, when it comes to consumer behaviour and trends most us denim purchasers buy jeans for fit at 66 percent citing the reason over its brand name.
Interestingly enough though, 73 percent prefer to purchase the same brand as the one they own with men showing more loyalty at 64 percent than women at 45 deeper into the growing level of awareness around environmental sustainability and climate change, the cotton incorporated 2013 environment survey found that 51 percent of consumers say that environmentally friendliness is important to their apparel purchase decisions.
It currently offers a selection of organic denim jeans targeted at both men and women, making only 100 pairs a week and resolving to only make jeans - headquartered in sweden, the company achieved its goal of launching an organic denim jeans collection in 2012 and has both online and brick-and-mortar locations.
They also have a wide assortment of sustainable efforts ranging from providing a fair living wage to everyone involved in the manufacturing process and recycling differentiation and value there are more than a handful of organic denim startups, at i’ll be denim, we firmly believe that with the founder’s combined experience, industry partnerships, and focus on providing the quality denim jeans produced with sustainability in mind from cradle to grave, the brand can stand out.Our plan is to leverage our american heritage and love for the fabric and use a marketing strategy that is closely aligned with building personal relationships with our target market.
In addition, with fit being the biggest variable in jean purchase decisions, our custom fit program in addition to our slim, straight, and regular fit jeans will help us delight our customers who in turn will spread the our initial line of slim fit, straight fit, and regular fit denim jeans, we’re looking to target the following consumer segment:Social media savvy: voraciously active on popular social networks like facebook, twitter, instagram, pinterest, and n forward: with a keen eye on their day to day wear, these male and female fashionistas dress to ed to mobile: they instagram their food, check their facebook status while waiting in line, and tweet every traffic disruption they -friendly: they feel a pinch everything they know their clothes were manufactured unethically or are aware of the eco-footprint they have by consuming clothes made with regular on: the beachheads for the company will be la and new york, however, with the ability to shop online, we’ll heavily promote ourselves throughout southern : our content and blogging efforts will be targeted at having us rank competitively for keywords like “organic denim”, “organic jeans”, and “eco-friendly garments”.
It is also where the products will ship out of through an integrated backend system and order processing i’ll be denim office is located on 2029 century park east where the two co-founders in addition to two admin and one sales and marketing support staff will work out of handling all online order processing and ensuring the purchase to delivery of their denim products runs smoothly.
It’s also where all requests for refunds will be handled in addition to the future launch of the jean recycling -term liabilities principal sample business plan is intended to provide you with a template that can be used as a reference for when you’re hard at work on your plan.However this path started for you, it has the potential to end in a successful fashion might not be showing your line at new york fashion week, but you can still create and launch your own line.
The founders of independent clothing lines shared their secrets to w johnson, owner and designer at seventhfury studios and shirts and apparel, founded in 2007 as a way to showcase his artwork on clothing.
Read articles and interviews from your favorite brands, talk to those brands and check out websites like how to start a clothing company (htsacc) to get as much insight as you can.
An article for entrepreneur, contributor toby nwazor said that knowing where to produce the clothing line is an extremely important decision because the clothing line's initial quality will be what the business' reputation is based on, for better or for fashion market has always been a crowded one, so to stand out, you need something truly unique.Based menswear brand started in 2006, started with co-founder alastair rae and his business partner designing with eight original styles, which would become albam's line of high-quality men's fashion.
The idea was borne out of a joint frustration that we had over the price and quality of men's clothing available at the time," rae 's success stems from its founders' dedication to producing something different than what was out there on the market.
Secure your startup funds and establish a pricing build up your initial inventory, you'll need the money to produce it.